Upcoming Webinar: Mastering Modern Hair Care Part 1

Countless shampoos hit the market each year, and formulators face the challenge of standing out while fulfilling the needs of savvy consumers. This task can be simplified by starting with the right base of ingredients that align with the claims you need to make.

Join us for a dynamic global webinar designed for formulators, chemists and industry professionals. Dive into the complex world of shampoo formulation.

Our experts will share their insights on:

• Global hair care market dynamics and trends
• Popular shampoo claims such as mildness, color retention and hydration
• Strategies for aligning product development with consumer expectations

Discover the science behind modern shampoo formulation strategies and how they can enhance your products, helping you stay ahead in the competitive shampoo market.

Whether you’re developing novel formulations or refining your current portfolio, this webinar is your opportunity to innovate, learn and grow. Register today!

This webinar is Part 1 of our two-part series on hair care — stay tuned for Part 2 this fall, where we’ll dive into the world of conditioners!